(Successfully) Co-Marketing With Other Agencies w/ Sam Dunning

<p>If your agency’s become a trusted advisor to your clients, then you’re probably getting asked for recommendations and advice all the time.<br/><br/>I can border on a feeling of frustration if you’ve faced this enough:<br/><br/>Can you help with this?<br/><br/>Do you know anyone you’d recommend for that?<br/><br/>If your clients are asking about other areas where you *can’t* help, you hate to not be able to help.<br/><br/>But…<br/><br/>What if you could add more value to your clients AND tap into partnerships that could generate net-new clients for your agency?<br/><br/><a href='https://www.linkedin.com/in/samdunning/'>Sam Dunning</a>, Co-Owner of <a href='https://www.webdesignchoice.co.uk/'>Web Choice</a>, an SEO, Web Design and Web Development Agency serving B2B brands, has done exactly that–quite successfully as you’ll hear from a few examples he shares in today’s episode.<br/><br/>Sam and his team at Web Choice have intentionally built partnerships with two types of organizations that have created two new sources of pipeline for their agency:<br/><br/>Software companies offering solutions related to their area of expertise and other agencies offering the services they don’t.<br/><br/>In this episode, you&apos;ll learn:</p><ul><li>How to identify the right potential partners based on your niche and ICP<br/><br/></li><li>The two ways to engage with these partners to drive new pipeline for your agency<br/><br/></li><li>Three specific tactics you can use once you’ve established a new partnership</li></ul><p><br/>And, since SEO is their agency’s specialty, he also shares three specific blog collaboration plays you can run with a partner company.<br/><br/>Connect with Sam on LinkedIn: https://www.linkedin.com/in/samdunning/<br/><br/>Find his podcast here: <a href='https://www.businessgrowth.marketing/'>Business Growth Show</a><br/><br/></p><p>Want to get more content to support your agency life? <br/><br/>Subscribe to the Agency Life newsletter, check out past episodes &amp; find more content at <a href='https://