How to Write Perfect Press Releases (2nd Edition): Grow Your Business with Free Media Coverage

Today's journalists are struggling to cover more with fewer resources, which means there are great opportunities for those who can make a timely pitch in the right way. In this guide for first-time press release writers and public relations professionals alike, Steven Lewis breaks down the press release transaction, showing you how to write a press release that will get attention.As a journalist or publications like theFinancial TimesandEsquire, Steven Lewis received thousands of press releases. As a consultant to global corporations, he has written press releases that led to media coverage around the world.How to Write Perfect Press Releases, now in its second edition, puts all that experience in your hands and shows you how to do the same.Read more