WTF is Generation Z And How to Market to Them

<p data-w-id="673c807c-23e5-e10d-69de-40a6aff7beff" data-wf-id="[&quot;673c807c-23e5-e10d-69de-40a6aff7beff&quot;]" data-automation-id="dyn-item-podcast-intro-input">Sarah Weise is a bestselling author, founder of the award-winning Bixa research studio, and has worked with some of the world's biggest brands.</p> <p data-w-id="0ace94d1-db8a-d5bc-c3ad-f1b9e1ab0839" data-wf-id="[&quot;0ace94d1-db8a-d5bc-c3ad-f1b9e1ab0839&quot;]" data-automation-id="dyn-item-podcast-intro-input">She recently turned her attention to the largest living generation, Generation Z, and her book, InstaBrain, is all about what makes them different and how to market to them.</p> <p data-w-id="0ace94d1-db8a-d5bc-c3ad-f1b9e1ab0839" data-wf-id="[&quot;0ace94d1-db8a-d5bc-c3ad-f1b9e1ab0839&quot;]" data-automation-id="dyn-item-podcast-intro-input"><strong>We covered:</strong></p> <ul role="list" data-w-id="13829f2c-df3f-cacd-98cd-2da24dd2221a" data-wf-id="[&quot;13829f2c-df3f-cacd-98cd-2da24dd2221a&quot;]" data-automation-id="dyn-item-podcast-topics-covered-input"> <li data-w-id="58cb088f-4cbb-f2dc-96aa-cf5d84fa2a46" data-wf-id="[&quot;58cb088f-4cbb-f2dc-96aa-cf5d84fa2a46&quot;]" data-automation-id="dyn-item-podcast-topics-covered-input">The definition of Generation Z</li> <li data-w-id="659e3898-fd41-106c-a120-c071cf915bdb" data-wf-id="[&quot;659e3898-fd41-106c-a120-c071cf915bdb&quot;]" data-automation-id="dyn-item-podcast-topics-covered-input">Who are Generation Z and how are they different to Millennials</li> <li data-w-id="18150c35-8215-0260-269b-617189b314bc" data-wf-id="[&quot;18150c35-8215-0260-269b-617189b314bc&quot;]" data-automation-id="dyn-item-podcast-topics-covered-input">Why it&rsquo;s important not to generalize</li> <li data-w-id="ee33a30f-b61a-4fbb-f794-49c9cd8575d6" data-wf-id="[&quot;ee33a30f-b61a-4fbb-f794-49c9cd8575d6&quot;]" data-automation-id="dyn-item-podcast-topics-covered-input">How parenting styles had an impact on Millenials and Gen Zers</li> <li data-w-id="1d5243f9-73cc-75f1-e508-5d65f84b272e" data-wf-id="[&quot