Why You Can't Talk to Gen Z the Way You Used To - Where We Buy #152

<p>With missed graduations, off-limits in-person social activities and meager work opportunities, young people have it bad in the COVID-19 crisis. Jasmine Glasheen explains how Gen Z sees the world and the new way that brands and retailers will need to communicate with them. She is a frequent contributor to The Robin Report, Retail Minded and many other publications.  Her recent articles include <a href= "https://www.therobinreport.com/a-mental-health-crisis-gen-z-and-coronavirus/"> A Mental Health Crisis: Gen Z and Coronavirus</a> and <a href= "https://www.therobinreport.com/millennial-and-gen-z-trust-in-a-newly-reopened-world/"> Millennial and Gen Z Trust in a Newly Reopened World</a>.</p> <p>James Cook is the director of retail research in the Americas for JLL. </p> <p>Subscribe: <a href= "https://itunes.apple.com/us/podcast/where-we-buy/id1186408446?mt=2&ls=1"> Apple Podcasts</a> | <a href= "https://open.spotify.com/show/5foHMsABY7H5l88nIwBKuZ?si=GxFexBGJQXG4HAgyhBw27g"> Spotify</a> | <a href= "https://podcasts.google.com/?feed=aHR0cDovL3doZXJld2VidXkubGlic3luLmNvbS9yc3M="> Google Podcasts</a><br /> Listen: <a href= "http://wherewebuy.show/">WhereWeBuy.show </a><br /> Alexa: Say "Enable the <a href= "https://www.amazon.com/dp/B07BSXLMM3/">Where We Buy skill</a>"</p> <p>Tweet: <a href= "https://twitter.com/JamesDCook">@JamesDCook</a><br /> Email: <a href= "mailto:jamesd.cook@am.jll.com">jamesd.cook@am.jll.com </a><br /> Instagram: <a href= "https://www.instagram.com/jamcoo/">@jamcoo</a></p> <p>Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061 </p> <p>Read more retail research here:  <a href= "http://www.us.jll.com/retail">http://www.us.jll.com/retail</a></p> <p>Theme music is <a href= "http://freemusicarchive.org/music/The_Good_Lawdz/A_Lil_Sumthin_Sumthin/The_Good_Lawdz_-_A_Lil_Sumthin_Sumthin_-_03_Run_In_The_Night"> Run in the Night</a> by The Good Lawdz, under <a href= "https://creativecommons.org/licenses/by-sa/3.0/">Creative Commons license</a>.</p>