Why Brands Need to Focus on Understanding Their Customers with Mia Medina, Founder & CEO at Gather Brands

In this episode, we're joined by Mia Medina, founder and CEO of Gather Brands, a full-service sales consulting agency focusing on women-owned and women-run companies in the CPG industry. Mia has tons of experience from working in sales for some of the biggest nationally distributed brands to launching her own CPG brands. She talks about common mistakes that she's seen brands make when they try to break into retail and the importance of understanding your customers and why they choose your product.