What's Working Now in Facebook Advertising with Kobi and Ralph

<p>The Tier11 team successfully lowered a client's cost of acquisition by 50% and increased their call volume by 4X. How did they do it?</p><p>On today's episode, Ralph welcomes back Kobi Topaz, the advertising assassin and head of performance at Tier 11. Kobi shares fresh insights and updates into CBOs, TikTok Ads, and a case study where they lowered a customer's cost for acquisition by 50% and increased their call volume by 4X. It wasn't a fluke, nor was it without a few hiccups. Fortunately, the client was patient and super cooperative. Sometimes you only need to take what's already working and tweak it a little bit to get the intended results.&nbsp;</p><p>Listen in as Kobi drops knowledge bombs on what it takes to turn around a sinking campaign and get your clients the desired results.</p><p>IN THIS EPISODE, YOU'LL LEARN:</p><ul><li>The best way to test campaigns: ABO Vs. CBO</li><li>TikTok advertising updates</li><li>How TikTok ads perform on Facebook and Instagram</li><li>Dealing with clients when your campaigns are barely moving the needle</li><li>Ways to correct a failing campaign</li><li>Retargeting ads and doubling down on what's already working</li><li>The power of plain and simple messaging</li></ul><br/><p><br></p><p>LINKS AND RESOURCES MENTIONED IN THIS EPISODE:</p><ul><li><a href="https://tiereleven.com/" rel="noopener noreferrer" target="_blank">Tier 11</a></li><li><a href="https://www.linkedin.com/in/kobi-topaz-85547a130/?originalSubdomain=il" rel="noopener noreferrer" target="_blank">Kobi's LinkedIn</a></li><li><a href="https://sol8.com/" rel="noopener noreferrer" target="_blank">Solutions 8&nbsp;</a></li><li><a href="https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform" rel="noopener noreferrer" target="_blank">Perpetual Traffic Survey</a></li><li><a href="https://perpetualtraffic.com/" rel="noopener noreferrer" target="_blank">Perpetual Traffic Website</a></li><li>Follow <a href="https://twitter.com/perpetualtraf" rel="noopener noreferrer" target=