Westland Distillery // Finding the Place for American Single Malt on Store Shelves

<p>Walk into your favorite liquor store and look for a bottle of Westland American Single Malt. Where do you start? It's not in bourbon. It's not with the single malt scotches (or is it)?</p> <p>As this category grows and whiskey diversifies from region to region and country to country, it's time to have a serious talk about reorganizing store shelves.</p> <p>Chris Riesbeck and I will talk about that, he'll fill us in on Westland's history developing the ASM category, what it takes to be a brand ambassador, and I'll put him on the spot with a blind tasting!</p>