Using Publicity to Grow Your Consulting or Coaching Business Featuring Caroline Ceniza-Levine

Caroline Ceniza-Levine is the founder of the Dream Career Club and a career coach, writer, and media personality on job market issues.  We discuss: A classical pianist figuring out a career change [02:05] The trigger that enables you to leave W-2 income and start business income [04:39] How to use publicity to foster your growth [08:12] Dedicating time to do something versus doing x, y, z [09:44] PR tools to help you structure and gain publicity [11:08] If you were advising yourself earlier in your business career [12:41] Why we should all have buffer in our schedule [13:55] How a publicity plan is different from a marketing plan [14:59] The best kind of publicity for consultants and coaches [15:49] Mistakes you can make early on in understanding where your audience consumes information [17:11] The times when your niche can change [19:00] Caroline is a Senior Contributor to Forbes Leadership and an adjunct at Columbia University. Caroline helps experienced professionals in tech, media, financial services and other industries make a great living doing work they love. Learn more about Caroline at https://cenizalevine.com/. Brief Description of Gift Free publicity calendar - 40 pages of timely topics to land media placement URL for Free Gift https://cenizalevine.com/2021prcalendar