Using Neuromarketing To Catapult Your Business (feat. Mike Volkin)

<p>Mike Volkin</p><p>Have you ever heard that red makes you stop, blue is soothing or black is luxurious? If you have then this is due to neuromarketing? Companies have been using neuromarketing to elicit responses and behaviors from customers for some time now. Neuromarketing can be defined as the science of understanding the decision-making mechanisms of a customer and their behaviors. The way certain customers respond to marketing stimuli differs according to your approach, but one of the more difficult tasks is presenting colors, literature or shapes that evoke the kind of behavior necessary to improve business. </p><p><br>Image by Ashutosh Sonwani</p><p><strong><br>Eye Movement<br></strong><br></p><p>Most recently, the ability to know where eyes are focusing first when looking at an ad can be attributed to eye-tracking technology. Eye-tracking technology can identify where the customer will hone in on key messages, product advertisements or how the customer moves chronologically to help with branding or package design. </p><p><strong><br>Neuroimaging<br></strong><br></p><p>The packaging is important in creating and attracting customers. Companies like Campbell’s and Frito Lay consistently apply neuroimaging to create packaging that has been recorded as positive. The results from neuroimaging are followed up with feedback on color, text, and images. Companies have been able to utilize neuromarketing for effective marketing strategies. </p><p><br>Photo by Britta Jackson<strong><br>Color Effectiveness<br></strong><br></p><p>We have often heard that certain colors evoke a wide range of customer emotions. Experienced marketers will use colors to elicit anger, hunger or calm. Color in advertising has been an effective marketing tool used by large companies like Coca Cola with their red can. Companies have also been able to split the colors to create subgroups such as cool blues for professional looks. </p><p><br>Photo by Sharon McCutcheon <strong><br>The Decision to Decide<br></strong><br></p><p>Many cust