Using Influencers to Grow Your Business with Tree McGlown of Sideqik

<p>His company <a href="https://www.sideqik.com/" target="_blank">Sideqik</a> aims to enhance a company’s marketing and brand presence by leveraging influencers and content creators and integrating them into the brand strategy. This business need is necessitated by the sub-30-year-old demographic dubbed as the Gen Z and Millennials. These younger groups are more likely to lean on highly-engaged content versus traditional broadcast media.</p><p><a href="https://www.linkedin.com/in/tmcglown/" target="_blank">Tree</a> shares some key insight on how they grew their platform, how they developed a culture of performance and perfection without resorting to toxicity, and how they arrived at their SaaS platform as it evolved throughout the years.</p><p>Learn more about the revolution in digital marketing that involves influencers and content creators, and how technology and software can transform your brand into a recognizable one with the ideas Tree talks about. </p><ul><li>Sideqik.com</li></ul><p>Want to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at <a href="https://leadersofb2b.com" target="_blank">LeadersOfB2B.com.</a></p>