Unleash the power of PR for your small business with Candice Meisels

<p>After working in Marketing and PR for the video game and entertainment industries in the UK and Europe, Meisels founded <a href="http://candicepr.com/">CANDICE PR</a>. After eight years, this agency continues to assist with PR and digital strategies for B2C and B2B clients across Australia and New Zealand</p><p>With her deep experience with PR and for journalism, Candice has a plethora of knowledge that can help your business increase its brand awareness and obtain media coverage </p><p> </p><p><strong>What you will learn in this episode:</strong></p><ul><li>The power of your story and your 'why'</li><li>How your expertise can get you media opportunities</li><li>The beginning steps of applying PR to your growth strategy</li><li>How to pitch you or your business effectively to agencies</li><li>Where public relations fit in the marketing mix</li><li>The power of public relations</li></ul><p> </p><p><strong>Notable quotes:</strong></p><ul><li>"Your story and your why is your most powerful asset when it comes to your brand, your marketing and your PR"</li><li>"Sit down and write down your story in your voice and in first person. Around 600-800 words and pitch that story to media outlets because your story is what makes you different"</li><li>"You really need to think about what media your target audience consumes. Then target those outlets"</li><li>"Go on Google. Most of the journalists are there. You can go straight for the editor… I always say reach for the top. Go for the highest and they can always forward you onto another contact."</li></ul><p> </p><p><strong>Resources mentioned:</strong></p><ul><li><a href="https://www.sourcebottle.com/">Sourcebottle</a></li></ul><p> </p><p><strong>Book recommendations:</strong></p><ul><li><a href="https://www.amazon.com.au/Power-PR-Small-Businesses/dp/0648303799">The power of PR: PR for Small businesses</a> by Candice Meisels</li><li>Chip and Dan Heath's<ul><li><a href="https://heathbrothers.com/the-power-of-moments/">The power of moments</a></li><li><a href="https://www.am