Understanding the New Consumer To Grow Your Business

<p>In today’s Entrepreneur MBA podcast guest, Michael Solomon who is the author of the book Consumer Behavior: Buying, Having, and Being, is a book about understanding consumers. Michael speaks with Stephen Halasnik from <a href= "https://financingsolutionsnow.com/">Financing Solutions</a> about understanding the new consumer to grow your business. They talk about topics such as how consumer behavior has changed rapidly within the last 60 years, how businesses aren’t paying enough attention to consumers, and how to have a bigger impact on customers as a small business.</p>