Tumblr sold for $3M - Here’s What You Need to Know as a Marketer | Ep. #1133

<p><span style="font-weight: 400;">In episode #1133, we discuss how the once-great Tumblr sold for a significantly lower price than before. After selling for a whopping $1.1 billion to Yahoo in 2013, it was recently acquired by Automattic for a mere $3 million. Tune in to hear all about the new opportunities it might hold for marketers.  </span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li>[00:25] <span style="font-weight: 400;">Today’s topic: How</span> <a href="https://www.tumblr.com/"><span style= "font-weight: 400;">Tumblr</span></a> <span style= "font-weight: 400;">Sold For 3 Million Bucks.</span></li> <li>[00:30] <span style="font-weight: 400;">Some context about what</span> <a href="https://www.tumblr.com/"><span style= "font-weight: 400;">Tumblr</span></a> <span style= "font-weight: 400;">was initially sold for and its acquisition history.</span></li> <li>[00:55] <span style="font-weight: 400;">A possible reason why the company might have been sold at such a low price.</span></li> <li>[01:17] <span style="font-weight: 400;">Why</span> <a href= "https://automattic.com/"><span style= "font-weight: 400;">Automattic</span></a> <span style= "font-weight: 400;">is the best fit for Tumblr from a business perspective</span><span style="font-weight: 400;">.</span></li> <li>[01:37] <span style="font-weight: 400;">The amazing new opportunities for</span> <a href= "https://automattic.com/"><span style= "font-weight: 400;">Automattic</span></a> <span style= "font-weight: 400;">to control the web</span><span style= "font-weight: 400;">.</span></li> <li>[01:56] <a href="https://wordpress.com/"><span style= "font-weight: 400;">WordPress’s</span></a> <span style= "font-weight: 400;">venture into e</span><span style= "font-weight: 400;">-</span><span style= "font-weight: 400;">commerce</span> <span style= "font-weight: 400;">and how they might do the same with</span> <a href="https://www.tumblr.com/"><span style= "font-weight: 400;">Tumblr</span></a><span style= "font-weight: 400;">.</span></li> <li>[02:15