TikTok: Case Study: How Aisle3 have used it to grow sales with Thomas J Vosper

<p>Thomas J Vosper, CEO and co-founder at trainers marketplace Aisle 3, where they’ve been focusing on TikTok ahead of any other channel during 2023 to fuel their growth. </p><p>Going from zero to 33,000 followers in that time, with a low-cost strategy.</p><p>In this episode we discuss:</p><ul><li>Selling via methods OTHER than TikTok Shop</li><li>Organic TikTok</li><li>Creator TikTok</li><li>Strategies to engage with influencers and ensure better outreach and engagement</li><li>The balance between perfection in content creation and the need for consistent output</li><li>Where do you start with TikTok?</li><li>How do posts on TikTok drive engagement, followers, and website traffic?</li></ul><br/><p>[01:12] Thomas J Vosper shares their TikTok growth strategy.</p><p>[05:06] TikTok helped build an audience quickly, unlike other channels.</p><p>[09:14] TikTok offers a vast audience for content creators.</p><p>[11:03] Marketplace strives for brand approval on TikTok.</p><p>[19:19] Bypassed creator marketplace, and did targeted outreach instead.</p><p>[24:35] Posts with high engagement drive sign-ups.</p><p>[25:55] In-house team created majority of content.</p><p>[30:51] Consistency is key for optimizing content.</p><p>[33:56] The future of TikTok is uncertain with many alternatives.</p><p><p class="tdfocus-1697189325274">Book your TikTok call with Ben &gt;&gt; <a href="https://keepopt.com/unsociable" rel="noopener noreferrer" target="_blank">https://keepopt.com/unsociable</a></p> </p><p><p class="tdfocus-1690282551148">Find your next eCommerce tool &gt;&gt; <a href="https://keepopt.com/tech" rel="noopener noreferrer" target="_blank" class="tdfocus-1690282565464">https://keepopt.com/tech</a></p> </p><p><p class="tdfocus-1689246678867">Get all the links and resources we mention &amp; join our email list at <a href="https://keepopt.com" rel="noopener noreferrer" target="_blank">https://keepopt.com</a></p><p class="tdfocus-1689246713962">Love the show? Chloe would love your feedback - leave a review here: <a href="https:/