The Marketing Hourglass: The Role of Marketing in the Sales Funnel

<p>Today’s episode is about the Marketing Hourglass. The Marketing Hourglass is similar to the sales funnel but starts before a potential customer would be considered a prospect and continues two steps after the sale. The Marketing Hourglass is a practical way to understand how your customers become your customers and what type of marketing and content you can provide at each stage. It provides a lot of clarity to the marketing madness you may find yourself in.</p> <p><br /></p> <p>If you’d like to learn how understanding the Marketing Hourglass framework could help your small business, tune in to this episode. </p> <p><br /></p> <p>We’ll explore:</p> <p>The five stages of the Marketing Hourglass–Know, Like, Trust, Try, Buy, Repeat, Refer– and different marketing tactics and content that can be used during each stage.</p> <p>How using the Marketing Hourglass framework can help you build an overall strategy and launch a product or campaign.</p> <p>How the Marketing Hourglass can help you create an end-to-end customer journey.</p> <p><br /></p> <p><br /></p>