The Future Strategy of Audio Branding: A Conversation with Adam Pleiman - Part 2

<p><em>“I think there’s a responsibility to know that if you’re emotionally connecting people, if you know that we have the power to persuade, in a way, that is, that wields real results and real people, like let’s not manipulate, you know? Let’s make sure that that’s an authentic thing that needs, that you’re creating and you’re not driving something fake. You’re not driving, because it’s gonna be, it’s gonna be, they’re gonna smoke it out anyway at some point in time. It’s not gonna work.” -- </em>Adam Pleiman</p><p>&nbsp;</p><p>This episode’s the second half of my conversation with Grammy-nominated engineer, producer, musician, and Play Audio Agency creative director Adam Pleiman, as we talk about how he’s working to make the world sound better, about the surprising role ASMR played in Play Audio’s recent Sport Clip ad campaign, and the importance of honesty when it comes to consumers.</p><p>As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes.&nbsp; If you have questions for me, visit <a href="https://audiobrandingpodcast.com" rel="noopener noreferrer" target="_blank">www.audiobrandingpodcast.com</a> where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available. And if you’re getting some value from listening, feel free to spread that around and share it with a friend, along with <a href="https://lovethepodcast.com/audiobranding" rel="noopener noreferrer" target="_blank">leaving an honest review</a>. Both those things really help – and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that.</p><p>&nbsp;</p><p><strong>A Better-Sounding Place</strong></p><p>The second half of our discussion starts as Adam talks about what he considers his evolving mission as an audio creator. “Our mission,” he says, “is to make the world a better-sounding place.” We talk about the boundar