The Future of Being An Influencer (2020 Stats you need to know NOW)

<p><!-- /wp:paragraph --></p> <p class="p3"><span class="s1"><!-- wp:paragraph --></span></p> <p>Influencer Marketing Hub, in collaboration with CreatorIQ, runs a yearly survey and the results are out. In this solo episode, I'm reviewing the highlights of this report with you and giving you my thoughts on how the results will impact you.</p> <p class="p3"><span class="s1"><!-- /wp:paragraph --> <!-- wp:more --> <!--more--> <!-- /wp:more --> <!-- wp:paragraph --></span></p> <p>4,000 brands, marketing agencies, and industry professionals were surveyed in regards to their perspective on influencer marketing. The makeup was broken down into:<br /> - 34% were brands<br /> - 31% work at marketing agencies that work with influencers<br /> - 4% were PR agencies<br /> - the rest were industry professionals</p> <p class="p3"><span class="s1"><!-- /wp:paragraph --> <!-- wp:paragraph --></span></p> <p>Of those surveyed, the most popular vertical represented is Fashion & Beauty (24%), followed by Travel & Lifestyle (13%), Health & Fitness (12%), Gaming (7%), Sports (5%), and Family, Parenting & Home (5%).</p> <p class="p3"><span class="s1"><!-- /wp:paragraph --> <!-- wp:heading {"level":4} --></span></p> <h4><strong>Growth</strong></h4> <p class="p3"><span class="s1"><!-- /wp:heading --> <!-- wp:paragraph --></span></p> <p><em>The Influencer Marketing Industry is set to grow to approximately $9.7B in 2020.</em><br /> This means that the growth in influencer marketing over the current year, 2019 to 2020, has seen the estimated market size increase from $6.6 billion in 2019 to $9.7 billion in 2020. We are fast approaching a market size of $10 billion. </p> <p class="p3"><span class="s1"><!-- /wp:paragraph --> <!-- wp:paragraph --></span></p> <p><em>More than 380 new influencer marketing-focused agencies and platforms were established in 2019.</em><br /> These were created in response to making this process easier - so more apps and companies have come on board to help with this partnership and relationship.</p> <p class="