The Evolution of AI in Search Marketing with Viola Eva of Flow SEO

<p>Brett invites a SaaS SEO expert who he met through a Jay Acunzo masterclass, Viola Eva. Viola is the Founder and Head of SEM of Flow SEO. She and her team of 14 create SEO strategies to ensure that valuable content doesn’t end up in internet purgatory and gets seen by the addressable market. Today with Brett, they discuss the evolution of AI in search marketing. She also explains “EEAT” and breaks down the 3 pillars of SEO: good technical infrastructure, relevant content, and links for authority.</p><p> </p><p>0:00 Introduction</p><p>1:11 Conversation with Viola</p><p>3:04 Growing Flow SEO</p><p>5:20 Leadership and team dynamic</p><p>8:10 Content strategist</p><p>11:00 SEO</p><p>17:26 3 pillars</p><p>18:22 AI</p><p>21:00 EEAT—experience, Expertise, Authority, Trust </p><p>23:10 New AI tools</p><p>30:17 Outro</p><p> </p><p><span style="color: rgb(55, 65, 81);" class="">Get access to the largest collection of B2B marketing and sales resources:&nbsp;</span><a href="https://app.thejuicehq.com/registration/new?utm_source=thejuice&amp;utm_medium=mdm" target="_blank" style="color: rgb(55, 65, 81);">Join The Juice</a></p><p><a href="https://www.thejuicehq.com/modern-day-marketer" target="_blank" style="color: blue;">Sign up for Modern Day Marketer</a><span style="color: rgb(55, 65, 81);">&nbsp;(the newsletter)</span></p><p class=""><br></p><p class=""><span style="color: rgb(55, 65, 81);" class="">Follow Viola:|&nbsp;</span><a href="https://www.linkedin.com/in/violaeva/" target="_blank" style="color: rgb(55, 65, 81);">LinkedIn</a><span style="color: rgb(55, 65, 81);" class="">&nbsp;|&nbsp;</span><a href="https://www.flow-seo.com/" target="_blank" style="color: rgb(55, 65, 81);">Flow SEO</a></p><p><span style="color: rgb(55, 65, 81);">Follow The Juice:|&nbsp;</span><a href="https://www.meetfathom.com/" target="_blank" style="color: rgb(55, 65, 81);">Website&nbsp;</a><span style="color: rgb(55, 65, 81);">|&nbsp;</span><a href="https://www.meetfathom.com/blog" target="_blank" style="color: rgb(55, 65, 81);">Blog&nb