The Crossrope Story: From a One-Man Operation to a Leading Fitness Brand with David Hunt Ep. 83

<p>In 2011, I suffered a severe injury. I tore a pectoral muscle while bench pressing. I was shocked and angry at myself. Why, 7 years after college sports, was I lifting heavy weights? Now, as an instructor pilot in the Navy, I couldn't fly, I couldn't workout, and I had a painful surgery and long recovery ahead. I was consumed with sadness and self-loathing.&nbsp;</p><p>Leading up to this incident, I was a skeptic. I'd roll my eyes at stories of silver linings and turning lemons to lemonade. Sure, there might be some good outcomes from a 'positive mental attitude,' but not in most cases. My first reaction was to dwell on my misery and irresponsibility.&nbsp;</p><p>But I had an entrepreneurial itch. Was this the best opportunity to take a shot at creating something with energy, inspiration, and purpose?</p><p>During my Naval career, jumping rope became my favorite fitness tool. It was portable for all my traveling and always a fun challenge compared to boring cardio routines.&nbsp;</p><p>Even better - I discovered weighted ropes. An amazing workout I didn't know existed. The ones I used broke due to terrible designs, but a seed was planted.</p><p>What about a Cross-training jump rope? Amazing quality with ropes that can be swapped to provide an awesome variety of jump rope fitness experiences ... 'Crossrope.'</p><p>I didn't have any business or fitness industry experience. Just a library card and determination. Many founders are touted as visionaries who saw the future and took bold action. I laugh because my experience has been the opposite. I began fearful of failure, but now Crossrope has far eclipsed what I could have imagined. That is a testament to the incredible team we've built that brings energy, talent, and purpose. Crossrope is definitely a different way to find joy in getting healthy and staying fit.</p><p>Though there are many influences shaping our culture, but I love our core value of striving for continuous improvement. We bring enthusiastic efforts to employee experience, customer experience, an