The Creative Capital Show - EP41 - The cutting room floor with Henry Kerstgens and Austin Delin of HAUS PVD Part 2

<p>When it comes to content creation especially content for social media, to say that video is having a moment right now, would be an understatement. With the rise of Instagram stories, Youtube shorts, and the platform that put short form video under the spotlight Tik-Tok, good video content is more important than ever. But what goes into making objectively good video content? &nbsp;Is style more important than technical ability? Have the rules of video content creation changed in a post Tik-Tok world? To answer these questions, and talk about a whole lot more is this episode's guests Henry Kerstgens and Austin Delin of HAUS PVD. HAUS describes themselves as a creative studio specializing in video production, photography, social media and digital marketing. This combined with a passion for visual storytelling means HAUS don't just make content they create cinematic experiences. In this episode I sit down with Henry and Austin and talk about their inspiration for picking up a camera, creative ways to use credit to finance gear, leveraging relationships to gain your first clients, video content creation in the corporate world vs being a freelancer, how to balance your artistic drive while acknowledge a client's wants and needs, which metrics if any determine a successful video, why sometimes people mistake creative agencies for marketing agencies, and a whole lot more. Oh and one final thing, there was so much value in this conversation that I wanted nothing on the cutting room floor, so this is episode is a two parter.</p> --- Support this podcast: <a href="https://anchor.fm/creativecapitalshow/support" rel="payment">https://anchor.fm/creativecapitalshow/support</a>