The Art & Science of Marketing Campaigns that Speak to the Brain

<p></p><p><strong>This episode is brought to you by these brands</strong>, allowing me to ditch my starving artist act and finally make a living doing what I love (<em>without</em> selling my soul):</p><p>→ <a href="https://www.godtierads.com/framework/"><strong>God Tier Ads</strong></a><strong>:</strong> the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get <em>$50 off</em> with the code "<em>BONJOUR-BONJOUR</em>" → <a href="https://www.godtierads.com/framework/">godtierads.com/framework/</a><br>→ <a href="https://bit.ly/Riverside_BONJOUR"><strong>Riverside.FM</strong></a>: I rely on Riverside.FM for all interviews (no more Skype and asking guests to send me their audio... ). Save 20% on any plan with code "<em>BONJOUR</em>". → <a href="https://bit.ly/Riverside_BONJOUR">https://bit.ly/Riverside_BONJOUR</a></p><p>***</p><p>In today's episode, I dove headfirst into the thrilling world of effective campaigns with none other than the Queen of behavioral science, Nancy Harhut. Together, we peeled back the curtain to reveal how we marketers can sprinkle some hardwired behavior magic into our messages so they stand the f*ck out. We unpacked the nitty-gritty and unraveled what makes us tick as humans.</p><p><strong>Topics Covered:</strong></p><p></p><ul> <li>(01:33) - Brain-Friendly Marketing Strategies. </li> <li>(05:29) - Principle of reciprocity. </li> <li>(13:35) - Autonomy bias in behavior. </li> <li>(14:42) - Marketing with illusion of control. </li> <li>(17:40) - Illusion of choice in marketing. </li> <li>(21:06) - Rhyming phrases for credibility. </li> <li>(24:44) - Autonomy bias examples. </li> <li>(28:16) - Rational vs irrational needs. </li> <li>(31:00) - Rhyming phrases in marketing. </li> <li>(33:17) - Cognitive fluency in marketing. </li> <li>(37:16) - Simplifying language for credibility. </li> <li>(41:24) - Priming and spending behavior. </li> <li>(43:28) - Pain of paying and priming. </li> <li>(47:17) - The Goldilocks effect. </li> <li>(48:59) - M