Strength of Online for Voter Persuasion with Loren Merchan Authentic

<p><strong>Loren Merchan</strong> is Partner and President at Authentic, a digital consulting and fundraising company working with Democratic and Progressive campaigns. Loren emphasizes the need for buy-in from campaigns and committees that digital is an important persuasion investment and not just an extension of traditional media.  We talk about:</p> <ul> <li>Why digital experts need to run the digital persuasion program rather than leaving it to traditional consultants who are buying television</li> <li>Who might be most persuadable using digital tools</li> <li>Recognition of new media habits and reaching chord cutters</li> <li>Unique things digital can do to engage and persuade voters rather than just talking at them</li> <li>Value of contrast messaging</li> <li>Reaching voters with accurate information through ads</li> <li>Running smart GOTV programs</li> </ul> <p>@Authentic_HQ #VoterPersuasion #Fundraising #Voters</p> <p><a title="Authentic" href="http://Authentic.org" target="_blank" rel="noopener"><strong>Authentic.org</strong></a></p> <p><a title="Authentic" href="http://Authentic.org" target="_blank" rel="noopener"><strong><img style= "display: block; margin-left: auto; margin-right: auto;" src= "https://assets.libsyn.com/secure/show/69800/authentic.png" alt= "Authentic" width="371" height="65" /></strong></a></p>