Steps to Take to Build a Brave Brand with Gwen Lafage of Sinch

<p>Gwen Lafage breaks down the steps of building a brave brand. She is the VP of Brand and Content at Sinch, a “Customer Communications Cloud” that helps companies connect with their audience across all channels. Individual employees need to align on their brand story, visual identity, and tone. Then, they can act as brand ambassadors online and stand out from competition.</p><p>1:16 Conversation starts<br>3:20 Building brave brand<br>6:12 Coca-Cola<br>9:10 Stand out among competition<br>15:15 Infrastructure<br>20:44 Company culture<br>25:00 Alignment<br>28:46 Brand drives demand<br>33:15 Individuals behind brands<br>38:15 Outro </p><p><a href="https://www.thejuicehq.com/modern-day-marketer">Sign up for Modern Day Marketer</a> (the newsletter)</p><p>Follow Gwen: | <a href="https://twitter.com/GwenLafage">Twitter</a> | <a href="https://www.linkedin.com/in/gwen-lafage/">LinkedIn</a> | <a href="https://www.sinch.com/">Sinch</a> <br>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>