Starting a Business, Franchises, and the Power of Ownership with Jon Ostenson

<p><span style="font-weight: 400;">Jon Ostenson is one of the foremost Franchise Consultants in the US. He is also an</span> <span style="font-weight: 400;">owner/investor, author, and international speaker specializing in the area of non-food franchising. </span></p> <p><span style="font-weight: 400;">He is the founder and CEO of FranBridge Consulting where educates clients about non-food franchises and helps them start businesses that fit their goals. He has vast experience in the industry, drawing expertise from his previous professional roles as both the president of</span> <span style="font-weight: 400;">an Inc. 500 franchise system and as a multi-brand franchise owner.</span></p> <p><span style="font-weight: 400;">Jon is also the author of ‘Non-Food Franchising’ and ‘The Franchise Path’. He is also a frequent contributor on franchising for publications such as Forbes and The Franchise Journal.</span></p> <p><span style="font-weight: 400;"><!-- wp:paragraph --></span></p> <p><strong>In this episode you'll learn:</strong></p> <p><span style="font-weight: 400;">-What Jon does</span></p> <p><span style="font-weight: 400;">-Getting into business ownership and franchise investments</span></p> <p><span style="font-weight: 400;">-Investments and risks: nothing is ever de-risked</span></p> <p><span style="font-weight: 400;">-The franchise system</span></p> <p><span style="font-weight: 400;">-Entrepreneurship: playing by the book</span></p> <p><span style="font-weight: 400;">-Leadership and partnering</span></p> <p><span style="font-weight: 400;">-The golden handcuffs</span></p> <p><span style="font-weight: 400;">-Leaving things behind and transitioning</span></p> <p><span style="font-weight: 400;">-Assessing risk-levels and systems in place</span></p> <p><span style="font-weight: 400;">-Kinds of non-food franchises</span></p> <p><span style="font-weight: 400;">-Encouraging varied types of businesses and scaling them</span></p> <p><span style="font-weight: 400;">-Complementing and diversifying business strategies</sp