Standing out and keeping resilient in the PR industry with Shane Allison, Public Address

<p>Shane Allison is the CEO and founder of Public Address, a media relationships management platform that helps PR professionals develop stronger relationships with journalists and secure more coverage.</p><p>Being a part of the industry for almost a decade, he has seen the pros and cons for his clients and the media. He’s also celebrated a few wins including the Provoke Media’s Innovator 25 Asia-Pacific class of 2020, winning the 2018 PR professional of the year and the inaugural Mumbrella neXt Award for PR talent. </p><p>With this, he comes in to drop a wealth of knowledge that you can absorb!</p><p> </p><p><strong>What you will learn in this episode:</strong></p><ul><li>Why PR is a great long term investment</li><li>How to turn around bad PR</li><li>Ways you can reach out to journalists and get top of mind</li><li>How to be more confident and tough in your industry</li><li>Methods to deal with negative comments</li><li>The media management platform, Public Address and its goals</li></ul><p> </p><p><strong>Notable quotes:</strong></p><ul><li>"Even if LinkedIn isn’t a relevant channel for you and your brand, it’s a great way to continue to shape and refine your thoughts and to make sure you’ve got an opinion on where your industry has gone"</li><li>"All a journalist wants is appropriate content which is going to be relevant to the readers, guides, listeners or viewers… Shape your message, make sure that you've got a strong, compelling opinion"</li><li>"For startups and small businesses, it’s about backing yourself the same way you would to a client and to the media. Making yourself available. Treat media like a client"</li></ul><p> </p><p><strong>Resources mentioned:</strong></p><ul><li><a href="https://publicaddress.com.au/">Public Address</a></li><li><a href="https://www.sinorbis.com/">Sinorbis</a></li><li><a href="https://soundcloud.com/user-521694605">Talktrack podcast</a></li></ul><p> </p><p><strong>Book recommendations</strong></p><ul><li><a href="https://www.dymocks.com.au/book/good-strategy-bad-strategy-