So you lead with the lead magnet and you have to email them, obviously. Do you have any recommendations on the first email you send after the opt-in via the lead ad? - Frank Kern Greatest Hit

<p>So you lead with the lead magnet and you have to email them, obviously. Do you just email them both the lead magnet and a link to the VSL? Or do you have any recommendations on the first email you send after the opt-in via the lead ad?</p> <p>Yeah. First of all, if you have a VSL and it's educational, then your lead magnet can be the video itself...</p>