Scott McKain - Author, ICONIC and Hall of Fame Speaker [Customer Service]

<p><strong><br> Scott talks about:</strong></p><p>·       What it means to be ICONIC</p><p>·       Why companies run from their own uniqueness. </p><p>·       How you should “Go Negative”</p><p><br></p><p><strong>The book that has influenced Scott the most in the past year:</strong></p><p>·    Be the Best at What Matters Most: The Only Strategy You Will Ever Need <a href="https://amzn.to/3hobA5B">https://amzn.to/3hobA5B</a> </p><p><br></p><p><strong>His note to all customer service professionals:</strong></p><p>“If I were being treated the way that I am currently treating this customer, would it make me excited to do business here again.”</p><p><br></p><p><strong>Transcript:</strong><a href="https://press1fornick.com/scott-mckain"><strong>https://press1fornick.com/scott-mckain</strong></a><strong> </strong></p><p> </p><p><strong>JOIN THE PRESS 1 FOR NICK COMMUNITY:<br></strong><br></p><p><strong>LinkedIn: </strong><a href="https://www.linkedin.com/company/press-1-for-nick/"><strong>https://www.linkedin.com/company/press-1-for-nick/</strong></a><strong> <br></strong><br></p><p><strong>Website</strong>:<strong> </strong><a href="https://press1fornick.com/podcast/"><strong>https://press1fornick.com/podcast/</strong></a><strong> <br></strong><br></p><p><strong>Connect with Nick: </strong><a href="https://www.linkedin.com/in/nickglimsdahl/"><strong>https://www.linkedin.com/in/nickglimsdahl/</strong></a><strong> </strong></p><p><br><br></p><p><strong>BOOK RECOMMENDATIONS:<br></strong><br></p><p>Learn about all the guests book recommendations <strong>here: </strong><a href="https://press1fornick.com/books/"><strong>https://press1fornick.com/books/</strong></a><strong> <br></strong><br></p><p><br><strong>BROUGHT TO YOU BY:</strong></p><p><strong><br>VDS</strong>: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare