S2E72 - People are the foundation of sales with Bob Perkins, Co-Founder of AA-ISP

<p>Use sponsor dollars to drive membership costs down not up<br /> Sponsors who flourish think long term not near-term conversions<br /> Why he thinks there's a "little bit of Hollywood in SaaS"<br /> Why he thinks nobody wants to go back to the office full-time<br /> Learning through osmosis is lazy sales leadership</p>