S2 | Ep 41 | Bringing Together Different Disciplines to Unlock The Power of Data with Alyssa Elser, Senior Vice President for Customer Analytics & Marketing at Popular Bank

<p>In Episode 41 of Season 2, on Driven By Data, <a href="https://www.linkedin.com/in/ACoAAAz5twABKmxOOvRZGlVKdCCPHSUp8Ug-8T4" rel="noopener noreferrer" target="_blank">Kyle Winterbottom</a>&nbsp;is joined by Senior Vice President of Customer Analytics &amp; Marketing at Popular Bank, Alyssa Elser, where they discuss how combining different disciplines can help unlock the power of Data, which includes: </p><ul><li>The process of building the CA function from scratch</li><li>Why this was on the business agenda and its purpose</li><li>Specific disciplines that have been merged together and how this was decided</li><li>What this means in reality, in terms of what it allowed Alyssa to create</li><li>The benefits and challenges of building the CA function </li><li>Details regarding the team at Popular Bank e.g. size</li><li>Benefits of coupling Data &amp; Analytics with research </li><li>How the element of cultural change was managed/addressed amongst the new function build </li><li>How all of this tied back to the Data/Insights strategy as-well as the Business strategy </li></ul><br/>