S05 EP42: Scaling DTC Mens Grooming Brand Tiege Hanley to 8-figures+ in 2 Years

<p>On today’s episode, Kunle is joined by Kelley Thornton, Co-Founder &amp; CEO of Tiege Hanley, a Chicago-based self-funded men’s grooming DTC brand. Kelley is a 20+ year veteran in the consumer goods industry and has led Tiege Hanley to being a 8-figure company within 2 years of launching in 2016.</p> <p>What does it take to grow a truly niche product? A product where you don’t just have to become a part of the narrative, but you must help build up the narrative. Tiege Hanley has achieved tremendous success in this very situation and can be a great case study for new and upcoming consumer brands. They have cracked the code of the men’s grooming market by having a robust team, choosing the right platform to market on and working with influencers that truly embody what their brand stands for. A 95% user subscription rate is testament to this fact.</p> <p>In today’s episode, Kunle and Kelley go through the awesome growth story of Tiege Hanley. You will get great insight on growing with influencers and tenets of building a successful subscription model. Whether you’re a business owner or marketer, this is a great episode for you!</p> <p>-----------</p> <p>SPONSORS:</p> <p>This episode is brought to you by:</p> <p>Klaviyo </p> <p>This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.</p> <p>Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.</p> <p>Find out more on <a href="https://klaviyo.com/2x" rel="noopener">klaviyo.com/2x</a>.  </p> <p>Rewind</p> <p>This episode is brought to you by <a href="https://rewind.io/" rel="noopener">Rewind</a>.</p> <p>The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000