Rob Bruchet - General Manager - Middle East & Africa at Ethypharm

<p><strong id= "docs-internal-guid-4782c7b5-7fff-b564-9888-a7733b09cde0">In this episode of the Life Science Success podcast my guest is Robert Bruchet.  Robert is a General Manager - Middle East & Africa at Ethypharm. He applies a deep understanding of commercial levers to maximize the P&L and drive growth. Demonstrated leadership across multiple functions (marketing, sales, market access, and public affairs) and general management.</strong></p> <ul> <li>Rob Bruchet discusses his work in the pharmaceutical industry in Africa and the Middle East</li> <li>He talks about the challenges of expanding a business in that region, particularly with established brands and price pressure</li> <li>Bruchet emphasizes the importance of diversity in those markets, noting the wide range of languages and cultures</li> <li>He also shares his experience working in Dubai and the sense of adventure that drove him to move there</li> <li>Bruchet enjoys the opportunity to create something new and make changes in his work, and he is motivated by the drive and ambition of younger people in the industry</li> </ul>