Rich Schefren: The Power of Marketing and Collaboration in Business

<p><em>Explore the importance of designing your business to leverage your strengths and creating win-win situations for everyone involved, while avoiding unethical practices that can backfire.</em><br/><br/><br/>In this episode of Perfectly Mentored, Jason is joined by Rich Schefren, as he emphasizes the critical role of marketing in business success. He highlights the need to create a strong desire for collaboration with vendors, affiliates, and customers, ensuring that everyone involved wants to work with you. Rich emphasizes designing a business that minimizes flaws and focuses on current strengths, fostering mutual success and collaboration.<br/><br/><b>Topics Covered  </b></p><ul><li><b>Designing a business to make flaws irrelevant [01:01] </b></li><li><b>Building long-term relationships and avoiding short-term gains [03:39] </b></li><li><b>Leveraging Google and YouTube for marketing [05:25] </b></li><li><b>Using teaser and taste strategies in advertising [08:14] </b></li><li><b>Solutions for building a business without relying on platforms [10:06] </b></li><li><b>Value and counterintuitive insights for shareability [12:05] </b></li></ul><p><br/></p><p><b>Want to work with Jason one-on-one? </b><a href='https://www.jportnoy.com/?utm_source=podcast&amp;utm_medium=podcast&amp;utm_campaign=codiesanchez'><b>Click Here</b></a></p><p><b>Connect with Codie Sanchez:</b></p><ul><li><a href='https://www.instagram.com/codiesanchez/'>Instagram</a></li><li><a href='https://www.facebook.com/codiesanchezbiz'>Facebook</a></li><li><a href='https://twitter.com/Codie_Sanchez'>Twitter</a></li><li><a href='https://www.tiktok.com/@realcodiesanchez?lang=en'>TikTok</a></li><li><a href='https://www.linkedin.com/in/codiesanchez/'>LinkedIn</a></li><li><a href='https://contrarianthinking.co/'>Newsletter</a></li><li><a href='https://www.youtube.com/channel/UC5fI3kxC-ewZ6ZXEYgznM7g'>YouTube</a></li></ul><p><b>Connect with us:</b></p><ul><li><a href='https://www.instagram.com/perfectlymentored/'><b>Perfectly Mentored Instagram</b></a></li