[Replay] How to Do User Research (Even if You’re on a Budget)

<p>Want to create a better user experience for your customers? Start with user research.</p> <p>Before you develop a user experience design you need to understand what your customer really wants. In this episode, Els Aerts joins us to explain what user research is, why it&rsquo;s important, and how you can complete user research on a budget.</p> <p><strong>We covered:</strong></p> <ul> <li>The role of user research in business growth and what it entails</li> <li>Why customers don&rsquo;t respond to your surveys</li> <li>How to execute user research and testing on a budget</li> <li>The difference between user research vs. market research</li> <li>Four personality traits every user test moderator needs</li> <li>What questions should be answered in user testing</li> <li>Why surveys will tell you more than Google Analytics data</li> </ul> <p><strong>Resources:</strong></p> <ul> <li><a href="https://ehmarketers.wpengine.com/buyer-persona/">Buyer Persona: Your Guide to Create 100% Accurate &amp; Detailed Ones</a></li> <li><a href="https://articles.uie.com/moderating_multiple_personalities/">Moderating with Multiple Personalities: 3 Roles for Facilitating Usability Tests</a></li> <li><a href="https://conversionxl.com/">ConversionXL</a></li> <li><a href="https://copyhackers.com/">Copy Hackers</a></li> <li><a href="https://ehmarketers.wpengine.com/3-steps-to-write-copy-that-converts/">3 Steps to Write Copy That Converts with Joanna Wiebe</a></li> <li><a href="https://www.nngroup.com/articles/">Nielsen Norman Group</a></li> </ul>