Recapping AOA-36: Patient Engagement and the Future of Marketing Your Medical Practice

<p>After participating in the 36th Annual Association of Otolaryngology Administrators Conference in New Orleans (AOA-36) focused on the present and future of marketing for ENT practices, we wanted to share a handful of our key takeaways with listeners. <br/><br/>One of the things we continued to hear throughout the conference was that with the rise of online reviews, more educated patients and increasing price transparency, a comprehensive (and engaging) marketing plan is vital to maintaining both the short- and long-term sustainability of independent medical practices throughout the country. <br/><br/>Not only that, but effectively running and marketing your practice is now a team sport more than it ever has been in the past. Your frontline employees and support staff play a significant role in patient satisfaction and retention (beyond the care you provide). <br/><br/>Join us as we break down how current developments in healthcare marketing and delivery are going to be game-changers for your medical practice and what you can do to capitalize on them to drive referrals and keep you one step ahead of the competition.</p>