Reaching Fewer People, But With Better Content with Mariya Delano of Kalyna Marketing

<p>Brett talks with Mariya Delano about the value of reaching fewer people with better content. Mariya is the Founder and Operator of Kalyna Marketing, which she started to make B2B tech marketing less terrible. She and her team of freelance writers are dedicated to producing high-quality, captivating material that actually drives business. She says that dull and unoriginal content is an expense that companies cannot afford.</p><p>0:00 Intro<br>0:49 Conversation with Maria<br>7:00 The problem with ads and casting big nets<br>11:40 Chat GPT<br>17:06 Quality over quantity ROI<br>21:48 Repurposing content<br>24:10 Advice to marketers<br>27:55 Outro </p><p><a href="https://www.thejuicehq.com/modern-day-marketer">Sign up for Modern Day Marketer</a> (the newsletter)</p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a></p><p>Follow Mariya:| <a href="https://www.linkedin.com/in/ria-delano/">LinkedIn</a> | <a href="https://kalynamarketing.com/">Kalyna Marketing</a><br>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>