Peak Season: Time to set your Analytics Strategy with Manuel Montanari, Mapp Digital

<p>Manuel Montanari has over 23 years experience managing digital analytics projects for publishers, broadcasters and eCommerce brands, and has been Senior Digital Analytics Consultant at Mapp Digital for the last 3 years.&nbsp;</p><p>&nbsp;In this episode we discuss:</p><ul><li>Why do you need an Analytics Strategy?</li><li>What is an Analytics Strategy?</li><li>How does GA4 impact all this?</li><li>Alternatives to GA4</li><li>Why spending more time analysing data improves business performance</li><li>What is the difference between collected data and actionable insights?</li><li>The key considerations in choosing the right analytics tool</li></ul><br/><p>[05:57] Analytics strategy vital for making informed decisions.</p><p>[09:15] Clear strategy simplifies workload and frees time.</p><p>[12:22] The right analytics tool enables actionable insights.</p><p>[20:03] Data analysis requires time, understanding, and action.</p><p>[24:40] Data-driven insights improve performance.</p><p>[32:07] How does AI fit into all this?</p><p><p class="tdfocus-1691666431247">Learn about Herdify &gt;&gt; <a href="https://keepopt.com/herdify" rel="noopener noreferrer" target="_blank" class="tdfocus-1691666444074">https://keepopt.com/herdify</a></p> </p><p><p class="tdfocus-1690282551148">Find your next eCommerce tool &gt;&gt; <a href="https://keepopt.com/tech" rel="noopener noreferrer" target="_blank" class="tdfocus-1690282565464">https://keepopt.com/tech</a></p> </p><p><p class="tdfocus-1689246678867">Get all the links and resources we mention &amp; join our email list at <a href="https://keepopt.com" rel="noopener noreferrer" target="_blank">https://keepopt.com</a></p><p class="tdfocus-1689246713962">Love the show? Chloe would love your feedback - leave a review here: <a href="https://keepopt.com/review" rel="noopener noreferrer" target="_blank">https://keepopt.com/review</a> or reply to the episode Q&amp;A on Spotify.</p><p class="tdfocus-1689246695124">Interested in being a Sponsor? go here: <a href="https://keepopt.com/sponsor" re