Paige Neinaber: The Minister of Good Times

<p>Paige Nienaber knows radio promotions and marketing. <a href="https://www.cpr-promotions.com/blog/" rel="noopener noreferrer" target="_blank">He's been involved with some really big ones -</a> and one that I definitely remember because I saw it play out on CNN. (Wild's infamous Haircut on the Bridge). In this episode, I ask Paige all about what makes a radio promotion successful, and how they changed over the course of the pandemic.</p><p>In this episode, you'll hear a conversation about radio promotions that I have been planning since I first met Paige in 2016. We discuss the anatomy of a great radio promotion and touch on a few of the famous ones that have taken place over the years, including <a href="https://apnews.com/article/ddcdb50f60c654366504782fd5d139fb" rel="noopener noreferrer" target="_blank">Mancow Muller's Bay Bridge Haircut,</a> and a <a href="https://www.allaccess.com/cpr/archive/33251/cpr-promotional-check-up---jun-10-2021" rel="noopener noreferrer" target="_blank">lottery contest that didn't pass the legal test</a>. One thing is evident: The same elements that made promotions successful in the 80's, still exist today. Paige also touched on the success of the <a href="https://997now.com/contest/99-7-nows-5000-secret-sound-spring2021/" rel="noopener noreferrer" target="_blank">Secret Sound contest which is on air now at 99.7 Now in San Francisco. </a></p><p>If your station would like to bolster its promotions game, <a href="https://www.cpr-promotions.com/" rel="noopener noreferrer" target="_blank">Reach out to Paige on this website. </a> http://www.cpr-promotions.com/ or call him at +1 651 247 4056.</p><p>Of note - this episode was recorded using <a href="http://www.squadcast.fm" rel="noopener noreferrer" target="_blank">Squadcast</a> and this is the first episode with their <a href="https://www.youtube.com/watch?v=vLvt9yLgfDs" rel="noopener noreferrer" target="_blank">new Dolby Voice feature</a>. Use the promo code soundoff for up to a free month off of the Indie audio plan ($20 of v