Mohit Tater – You Don’t Know What You’re Getting Into Until You Are in It

<p><strong>BIO:</strong> Mohit Tater is a serial entrepreneur, investor, and consultant. He founded BlackBook Investments and quickly became a recognized expert investor in online businesses and digital assets.</p><p><strong>STORY:</strong> Mohit got enticed by the numbers his favorite pizza shop was turning and decided to start his own shop. Since he and his partner had no experience in the F&amp;B industry, they were to receive full support from the franchise owner. Unfortunately, the owner went into a coma before the shop opened. The partners tried all they could, but the shop eventually failed.</p><p><strong>LEARNING:</strong> Don’t venture into an industry you don’t understand and chase high returns. You don’t know what you’re getting into until you are in it.</p><p>&nbsp;</p><blockquote class="ql-align-center"><strong>“It’s more difficult to execute something you don’t know. Try and stick to something that is already working for you.”</strong></blockquote><blockquote class="ql-align-center">Mohit Tater</blockquote><p>&nbsp;</p><h2>Guest profile</h2><p><a href="https://www.linkedin.com/in/mohittater/" rel="noopener noreferrer" target="_blank"><strong>Mohit Tater</strong></a> is a serial entrepreneur, investor, and consultant. He founded <a href="https://blackbookinvestments.com/" rel="noopener noreferrer" target="_blank">BlackBook Investments</a> and quickly became a recognized expert investor in online businesses and digital assets. Mohit has extensive experience in SEO, content marketing, social media marketing, and conversion rate optimization. He has worked closely with brands such as eBay, Groupon, Microsoft, Nokia, and many more on their digital marketing strategies. Today, Mohit lives his passion as an investor, growing online businesses for himself and his clients.</p><h2>Worst investment ever</h2><p>Mohit would visit a pizza place in his city every so often. One day he casually talked to the manager about how many pizzas they sell daily, what the operations are like, how much it costs to start a piz