Mark King, adidas Group North America President on Sports Business Radio

Mark King, adidas Group North America President, joins Sports Business Radio to discuss adidas and the traits the company looks for when partnering with an athlete or team. King also discusses his own sports business podcast - Extraordinary Happens: Competing in Sports, Business and Life. We also review the sports business headlines of the week. Follow Sports Business Radio on Twitter @sbradio. #MarkKing #adidas #sportsbiz #ExtraordinaryHappens Learn more about your ad choices. Visit megaphone.fm/adchoices