Leveraging neuroscience in financial well-being with Dreams' Lucia Hegenbartova

<p><a href="https://www.linkedin.com/in/lucia-hegenbartova/">Lucia Hegenbartova</a>, CCO of <a href="https://www.getdreams.com/">Dreams</a>, Swedish neuroscience-FinTech, spoke to <a href="https://www.linkedin.com/in/rudolf-falat/">Rudolf Falat</a>, founder of the <a href="https://www.voiceoffintech.com/subscribe">Voice of FinTech</a> podcast, about using neuroscience when engaging with your clients in financial services.</p><p>Here is what you learn from their conversation:</p><ul> <li>Lucia's entrepreneurial journey so far</li> <li>What is Dreams? Dreams provides a custom experience layer that enables banks to boost their customer's engagement in financial products.</li> <li>What does CCO (Chief Commercial Officer) role mean in day to day life</li> <li>Dreams' unique advantage: understanding how the human mind works, especially when it comes to financial products</li> <li>Many incumbent banks have become product factories over many years and being client-centric sometimes seems more of a priority for FinTechs. Who are target clients for Dreams?</li> <li>Dreams team has recently published an article <a href="https://thefintechtimes.com/dreams-why-banks-must-start-caring-about-financial-wellbeing/">Why Banks Must Start Caring About Financial Wellbeing</a>, where the <a href="https://hbr.org/2016/08/an-emotional-connection-matters-more-than-customer-satisfaction">HBR article stating that emotionally engaged clients are 35% more valuable than highly satisfied customers</a> was mentioned. How come?</li> <li>How do you apply neuroscience in your work on emotional wellbeing and help your clients ultimately make more money?</li> <li>How do you help clients increase their clients' financial wellbeing and build higher loyalty and potential for up-/cross-selling additional financial products? </li> <li>What are the most common misconceptions that banks have about human decision-making, and how it's reflected in the design of the products they are offering and how to do it better?</li> <li>How do you make money? W