Jacob Cooke | 11/11 2021 - A look ahead to the world's largest shopping day of the year

<p><strong>Topics Discussed and Key Points:</strong></p><p>●      Trends that shaped consumer behaviour in 2021</p><p>●      How different categories have fared over the past year</p><p>●      How consumer trends have evolved in the past 18 months</p><p>●      Sectors to lead the charge in China’s economic growth going forward</p><p>●      Which categories are predicted to be successful on Singles’ Day</p><p>●      New tactics brands will use aside from discounts</p><p>●      How important it is to have inventory on the ground for Singles’ Day</p><p>●      How the impact has impacted manufacturing and logistics</p><p>●      Potential long-term effects of this year’s 11.11</p><p>●      How brands are preparing for fallout due to supply chain issues</p><p><strong> </strong></p><p><strong>Episode Summary:</strong></p><p>Today on The Negotiation, we speak with Jacob Cooke, co-founder of WPIC Marketing and Technologies, to get his pre-and post-11.11 insights and predictions. As 2021 comes to a close, Jacob does a deep dive into the consumer trends that have emerged in China over the past year.</p><p>The biggest factor that rippled out into all aspects of commerce and consumer behaviour in 2021 was <em>operational continuity</em>. Both buyers and sellers are no stranger to having to navigate ever-changing logistical challenges in the market, and this has led to increased vigilance and meticulousness in the way people purchase.</p><p>Online retail quickly became the preferred way to shop, the health and wellness category has soared, and even high-end fashion has seen a resurgence over the past year as brands have finally learned to adapt to the limitations brought about by COVID-related restrictions and other obstacles. On the other hand, mother and baby brands have fallen due to lower birth rates. Most other categories, Jacob observes, have seen linear growth.</p><p>The result of these adaptations is that brands have now gotten their predicted sales down to a science. They do not expect to overperform or under