Is Your Marketing Building a Wall Instead of a Door?

<p>Going through my email this morning, I was struck by how many I automatically deleted and the tone in many subject lines that led me to open the email and unsubscribe from their lists. After having a Gmail account for a couple of decades, I know I'm on every spammable list that has ever been made, but these emails were from lists I had once been interested in enough to subscribe to.</p> <p>Here are a few of the things I reacted to:</p> <p>** Hyper-agitation of pain points.</p> <p>** False urgency.</p> <p>** FOMO</p> <p>** Arrogance disguised as authority.</p> <p>** The pretense of knowing what I need.</p> <p>Now I get that we've all learned how to attract and define our audience not only with the positive, but with the negative, but I noticed the trend was mostly to the negative, and not being completely well, I internalized it more than I usually do. This marketing didn't feel good.</p> <p>I think there are better ways.</p> <p>Referenced in the video:</p> <p>Jess Kotzer - Check out her recent YouTube shorts on Airtable automation.</p> <p><a href="https://www.youtube.com/user/youngyessington" target="_blank">https://www.youtube.com/user/youngyessington</a></p> <p><br></p> <p>Cat Stancik - The Lead Boss will be on soon talking about buying styles.</p> <p><a href="https://www.youtube.com/channel/UC0hgzJGOjBmMgRbL_yODnPA" target="_blank">https://www.youtube.com/channel/UC0hgzJGOjBmMgRbL_yODnPA</a></p> <p><br></p> <p>Danielle Gardner - The brilliant author of Quiet Marketing who is doing groundbreaking work based on her growing understanding of Human Design.</p> <p><a href="https://www.youtube.com/c/DanielleGardnerTV" target="_blank">https://www.youtube.com/c/DanielleGardnerTV</a></p> <p><br></p> <p>#marketing #highlysensitivepeople #funnelmarketing</p> --- Send in a voice message: https://anchor.fm/franklin-taggart9/message