Interview | Clarity isn‘t Certainty with David Tofilon

<p class="p1">To kick off our season’s theme of “Story” we talk with Storybrand Certified Guide/marketing/branding guru David Tofilon. David is a kind, wise, soul who provides some profound insight into unpacking our stories. </p> <p class="p2"> </p> <p class="p1">1:15 - David describes himself in 3 words</p> <p class="p1">3:30 - What is a Storybrand Certified Guide and what does it have to this podcast? </p> <p class="p1">4:30 - An overview of a “brand script”</p> <p class="p1">6:45 - Re: aspirational identity and how it’s not an outcome or a destination</p> <p class="p1">10:10 - Why is it important for someone to know their story? </p> <p class="p1">13:15 - What happens when people live an unhealthy/unhelpful story. </p> <p class="p1">15:45 - Brandscript - After aspirational identity, there is character want. Then we encounter the PROBLEM [external, internal, philosophical]</p> <p class="p1">19:15 - Understanding your story’s problem enneagramatically. </p> <p class="p1">22:00 - Abram and Drew riff on ego, polarity, and our story’s problem. </p> <p class="p1">25:45 - Creek’s experience with this as a Type 4.</p> <p class="p1">30:00 - When the “wolf” catches up to us. </p> <p class="p1">33:00 - Moving beyond the problem of our stories, what comes next? [Hint: it’s empathy and authority]</p> <p class="p1">40:45 - Stepping into an authority that is motivated by empathy</p> <p class="p1">42:20 - “connect, then correct” </p> <p class="p1">44:15 - Implementing a plan to live a better story. </p> <p class="p1">48:00 - Your call to action…</p> <p class="p1">49:00 - Avoiding getting tangled and simplifying this to a 3 step plan</p> <p class="p1">51:00 - Creek muses on the importance of our dreams. </p> <p class="p1">53:00 - The importance of clarity…</p> <p class="p1">57:00 - Parting words from David - “Clarity is worth the risk.” </p> <p class="p1">Brandscript Summary:  Aspirational Identity —> Character Want —> Problem —> Empathy —> Authority —> Call to Action</p> <p class="p2">Storybrand frame