Insider Secrets 50 with Mark Allen Kenny

<p align="center"><strong>Standout Quotes:</strong></p> <p>"This is what I always talk to people about; being a sponge, you have to be a sponge, take in as much as you can take in, and start to execute" - [Mike]</p> <p>"You never know what you don't know" - [Mark]</p> <p>"The best investment that you can make is in yourself, spending money to improve yourself" - [Mark]</p> <p>"My job is to uncover value and find opportunities, and I agree 100% with you that those opportunities are in the smaller multi-family" - [Mark]</p> <p>"There's a big opportunity in the small multi-family" - [Mike]</p> <p>"Marketing is Everything" - [Mark]</p> <p>"Whatever space you're in, you need to be a marketing company first" - [Mike]<br /> <br /></p> <p><strong>Key Takeaways:</strong></p> <p>- Mark describes himself in one word, "Driven", explaining that he is always driven by creating things and seeing results.</p> <p>- He explains that his entry into Real Estate was accidental, and he started small while learning and building a portfolio.</p> <p>- Having to overcome a significant level of discomfort in changing mindsets, the need to seek advice from other people became paramount for success.</p> <p>- If you're trying to run your own business, I think that in smaller multi-family, there are a lot more opportunities to get in there and find value.</p> <p>- The benefits of having a coach, ranging from mindset alignment and improvement to development in the tactical aspects of the business.</p> <p>- Determining factors for selling: First is what is happening in the market especially if the investor return is doubled, second is what is happening in the business.</p> <p>- Making high stake decisions: Mark ensures he always considers the long term consequences.</p> <p>- Mark emphasizes the importance of planning for expenses by raising capital reserve rather than paying from cash flow, in case of unforeseen events. You never want to be surprised by a Capex expense.</p> <p>- Mike explains why in raising capital, you need to over-raise for Ca