IAB UK Connected | Episode 15: Gaming trends with Luke Aldridge, Dentsu Aegis Network

In this second episode on trends during COVID-19 - check out our full Consumer Insight trends work <a href="https://www.iabuk.com/connected/consumer-insights" rel="noopener noreferrer" target="_blank">here</a> - James talks to Dentsu Aegis Network's Luke Aldridge. Luke has set out to make programmatic in gaming natural and accessible for advertisers, and in this episode he talks about how gaming is allowing people to socially connect during lockdown and shares some of his favourite gaming campaigns. Wendy's, anyone? For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our&nbsp;<a href="https://iabuk.com/connected" rel="noopener noreferrer" target="_blank">IAB UK Connected hub</a>.<br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>