How To Win Projects with Great Storytelling (w/ ZGF's Matthew Keeshin)

<p>How can you turn your architecture business into a PR machine? By telling incredible stories about the services you provide and the projects you’ve completed. Matthew Keeshin has a rich background in both architecture and writing. Currently the digital media manager at ZGF, he explained why telling great stories goes beyond the buildings themselves.</p><p><strong>Interview Takeaways</strong></p><ul> <li>Stay connected with analytics</li> <li>Treat social media like blackjack</li> <li>Take stories beyond the building</li> <li>Act like an advisor</li> <li>Define the communication strategy</li> <li>Seek inspiration from other industries</li> <li>Craft a signature look and feel</li> <li>Create bite-sized information</li> <li>Keep imagination alive</li> <li>Position yourself as a leader</li> <li>Your online presence is your calling card</li> <li>Build relationships to reach your goals</li> </ul><p><strong>Show Links</strong></p><ul> <li>Check out <a href="https://www.zgf.com/">ZGF</a> </li> <li>Connect with Matthew Keeshin on <a href="https://www.linkedin.com/in/matthew-keeshin-16a57b53/">LinkedIn</a> or <a href="https://twitter.com/mthwkshn?lang=en">Twitter</a> </li> <li>Connect with George Valdes on <a href="https://www.linkedin.com/in/georgevaldes/">LinkedIn</a> or <a href="https://twitter.com/georgevaldes?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">Twitter</a> </li> <li>Check out <a href="https://monograph.io/">Monograph</a> </li> <li>Follow Monograph on <a href="https://www.linkedin.com/company/monograph/">LinkedIn</a> or <a href="https://twitter.com/MonographHQ">Twitter</a> </li> <li> <a href="https://monograph.com/">Listen and read more</a> about Monograph</li> </ul>