How to Use Social Media to Your Advantage with Giulia de Mauro, Founder of the ibd company and the ibd hub

<p>Giulia de Mauro is the Founder of the ibd company and the ibd hub. She is a trained architect and entrepreneur who helps design professionals grow their practices. As an unshakable optimist, Giulia specializes in empowering the architecture field to improve their business development skills in order to grow and innovate.</p> <p>In addition to this, Giulia has tutored and lectured Architecture students at the University of Nottingham and Manchester University. She is also a speaker, coach, and the host of <em>the ibd hub</em> podcast.</p> <h3>In this episode…</h3> <p>The architecture industry was hit hard by the COVID-19 pandemic. Projects have been paused or dropped as people have veered away from the need for traditional spaces for work, study, and recreation. The continued persistence of the pandemic also poses a challenge for industry players—particularly old-fashioned firms—who are not ready to revolutionize their business development tactics to move with the changes of a post-pandemic market.</p> <p>According to Giulia de Mauro, architecture firms need to learn to embrace the new ways of connecting with potential clients if they want to continue to thrive in the industry. More importantly, they need to learn how to showcase their skills and expertise to the right people in order to stay on top of the market. So, what is Giulia’s advice to architecture firms looking to grow and succeed in 2021 and beyond?</p> <p>In this episode of <em>The Leadership Blueprint Podcast</em>, Zach Waters talks with Giulia de Mauro, the Founder of the ibd company and the ibd hub, about the future of the architecture industry. Tune in as Giulia explains how architecture firms can start using technology and social media to scale and innovate. She also shares her tips for effectively engaging with your audience, attracting potential clients, and adapting your business development and marketing strategies for the post-pandemic market.</p>