How to Use Price Anchoring for Mortgage Fees | Mortgage Marketing Podcast

<p>In this episode of the Mortgage Marketing Podcast, we discuss the concept of price anchoring and its benefits for mortgage brokers. Price anchoring involves presenting a higher priced option first to make other prices seem more appealing. We explore how to use price anchoring during the &quot;Cost of Moving Analysis&quot; to make your mortgage fee look more favorable and reduce objections. By anchoring your fee against other home buying expenses, potential clients perceive it as a worthwhile investment. Stay tuned for the next episode where we&apos;ll discuss price anchoring with insurance premiums. Don&apos;t forget to subscribe to our channel and check out the Mortgage Marketing Blueprint for free resources to grow your business.<br/><br/></p><p>Follow me on Instagram <a href="https://www.instagram.com/ashborland/">HERE</a> and drop me a DM so I can follow back 🙏</p><p><br/><br/><br/>-- FREE MORTGAGE MARKETING BLUEPRINT -- <br/><br/></p> <p> This short but impactful course has been created to help brokers who are new to social media and want to get started in the right way. </p> <p> </p> <p>Learn more - <a href='https://free.ashborland.com/'>https://free.ashborland.com/</a></p> <p> </p> <p> </p> <p>— MORTGAGE MARKETING MASTERY — <br/><br/><br/></p> <p>I offer engaging 1-1 coaching to help mortgage brokers learn how to use social media and content marketing properly so you become the go to adviser in your area. Book in a free 1 hour discovery call to see how I could help your business. </p> <p> </p> <p> </p> <p>Learn more - <a href='https://www.ashborland.com/'>https://www.ashborland.com/</a></p>