How to Unlock the Hidden Growth Potential of Pinterest with Kate Ahl [Ep. 63]

<p><span style="font-weight: 400;">How do you integrate your business into consumers’ lives and have your products playing on their minds, even when they’re not online? </span><span style= "font-weight: 400;">Today’s guest believes Pinterest is the key to deepening customer engagement.</span></p> <p><span style="font-weight: 400;">In this episode, we talk to Kate Ahl, the founder of Simple Pin Media, a marketing agency that creates personalized Pinterest marketing strategies for online businesses. Kate also created the Simple Pin Podcast, a popular Pinterest-focused podcast that boasts over a million downloads.</span></p> <p><span style="font-weight: 400;">Kate has a unique take on Pinterest, believing that it doesn't fit in with the likes of Instagram and Facebook. She has often stated:</span></p> <blockquote> <p><span style="font-weight: 400;">“</span><em><span style= "font-weight: 400;">Pinterest is very much like Google. It is not a social media platform, it is a search and discovery network</span></em><span style="font-weight: 400;">.”</span></p> </blockquote> <p><span style="font-weight: 400;">In this interview, Kate elaborates on this concept and explains how patience is a virtue when marketing on this unique platform - but that it can pay off handsomely. We also dig into what makes Pinterest users tick and how entrepreneurs can leverage Pinterest to grow their traffic and boost their brand awareness. </span></p> <p><span style="font-weight: 400;">Kate walks us through how the pinning platform has changed over the years and the new trends that are shaping the Pinterest landscape. Taking these factors into account, Kate discusses the biggest challenges businesses face when using Pinterest and how to go about setting up a successful Pinterest marketing strategy for years to come.</span></p> <p><span style="font-weight: 400;">If you feel like your Pinterest marketing is lacking that extra oomph, you don’t want to miss out on this episode!</span></p> <h3>Topics Discussed in this episode:</h3> <ul> <li style="f