How to Shift Crisis Communications in the Middle of a Crisis

<p>Steve Kearns, LinkedIn’s Social Media Lead, joins Social Pros to discuss how brands and social practitioners can navigate through the coronavirus (COVID-19) crisis.</p> <p class="western"><span style="font-size: 12pt;"><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></span></p> <p class="western"><span style="font-size: 12pt;"><a href= "https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></span></p> <p class="western"><span style="font-size: 12pt;"><a href= "https://myemma.com/lp/jay-baer-podcast?sv=jbpodcast" target= "_blank" rel="noopener"><strong>My Emma</strong></a></span></p> <p class="western"><span style="font-size: 12pt;"><strong>Full Episode Details</strong></span></p> <p>The coronavirus (COVID-19) crisis has impacted all of our lives and all of our businesses in what feels like a very short time frame. Companies and social practitioners alike are modifying their contingency plans at <strong>lightning speed as the outbreak continues to uproot the status quo.</strong></p> <p>So, how can social practitioners and businesses confidently shift crisis communications in the middle of a crisis? LinkedIn’s Social Media Lead, Steve Kearns, shares some amazing advice on <strong>crisis communication tools and frameworks to help you navigate through the coronavirus (COVID-19) crisis.</strong></p> <p>Steve emphasized the importance of pausing to think about what you’re saying on social. He reminds all of us to <strong>pause before we press send and think about why they would care and why they would share?<br /> <br /></strong></p> <p><span style="font-size: 12pt;"><strong>In this episode: <br /></strong></span></p> <ul> <li>06:42 – Changes that LinkedIn has witnessed amidst the COVID-19 crisis</li> <li>08:49 – The evolution of marketing and communications on LinkedIn</li> <li>12:36 – Leveraging LinkedIn to communicate with your ideal customers</li> <li>14:4